Mobile Blog

New HTC Touch Diamond details emerge

The HTC Touch Diamond is a thin and good looking touchscreen phone powered by the powerful and highly customisable new Windows Mobile 6.1 operating system.

The Touch Diamond has a very clever TouchFLO™ 3D system that allows your photos and music to be searched as you rotate the phone or via finger gestures on it’s very impressive touchcreen. The touchscreen itself is a 2.8 inch TFT-LCD with full VGA resolution meaning you will have plenty of room to view pictures from the onboard 3.2 megapixel camera or movies stored on the impressive 4GB internal memory.

Browsing the web on this phone is great too as the large touchscreen is complimented by broadband like speed thanks to the HSDPA and WiFi data connectivity.

Built in GPS completes the Touch Diamond’s impressive feature list and with all this packed into a 11.5mm thin, good looking fashion phone like shell we think HTC have a best seller on their hands when it is due for release here in the UK sometime in early June. Unless…

If the alleged new 3G iPhone rumoured to be arriving on these very shores at roughly the same time as the HTC Touch Diamond has a few new tricks up it’s sleeve as well as a price reduction to the £169 level we seen a few weeks ago when O2 got shot of their 8GB first generation iPhone versions then the HTC Touch Diamond could struggle.

However the following teaser video of the HTC Touch Diamond should keep you interested until we can compare the two phones in the flesh hopefully within the next few weeks!

As always bookmark our HTC Touch Diamond deals comparison page to be sure to see all the launch deals compared.

Below is the official HTC teaser video:

Coolsmartphone have got their hands on the HTC Touch Diamond and in the flesh the interface looks even better!

Orange to give away FREE music for adverts

Orange Announces Ad-Funded Content Trial For 800,000 Mobile Users In The UK.

Orange today announced the launch of a new advertisement-supported content trial on its mobile internet platform, Orange World. The move will see 800,000 of Orange’s 15.6 million mobile customers given the option to download a variety of music content, from four different genres (Urban, Pop, Rock, Dance) to their mobile handsets for free, or a discounted rate, making it the largest trial of its kind in the UK.

Ad-funded content offers new ways of reaching audiences and the potential to generate new business models within the industry. Beginning this week, the trial will last three months and will allow brands to have their advertising promoted prominently during the content purchase process as customers download music, offering them a unique opportunity to interact with a captive audience on their mobile phone.

Mobile advertising company ScreenTonic are managing and delivering the ads for the trial, and have already signed up a number of advertisers to the trial including Paramount Pictures and Ford. Orange customers taking part in the trial will be able to download music either for free, for half or full price. Orange will make over 500 music tracks available on the service.

Steve Ricketts, Head of Third Party Services, Orange UK said:

“We believe this ad-funded content model will drive adoption and usage of services, and deliver better value content to our customers. Whilst the trial is initially set for music we are also intending to test this across other content areas, such as games. The mobile is an incredibly personal device and our ad-funded content offer gives advertisers a great opportunity to reach a new audience”.

Theo Theodorou, head of sales at ScreenTonic said:

“The ad funded content trial will provide a route into the mobile experience for brands that have previously had little familiarity of the medium. It is an exciting reason for brands to get involved with mobile, as the media develops increasingly innovative solutions to allow advertisers to reach audiences”